Clarence Holte advertising portfolio, 1944 and undated.

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Clarence Holte advertising portfolio, 1944 and undated.

http://www.worldcat.org/oclc/646844798

Collection comprises one spiral-bound portfolio (21 pgs.) containing clippings, drawings, and typewritten notes, intended as a prospectus for a proposed new magazine supplement targeted at African Americans, to be carried in newspapers nationwide. In the prospectus, Holte explained the historical role played by African American newspapers in their community, as well as economic growth that made them stable consumers and an attractive targeted market. The advertising opportunity was directed at Lever Brothers Company. Includes 5 pages of correspondence between Holte, Lever Brothers, and THIS WEEK MAGAZINE, all laid-in at the end of the prospectus, that made it clear that Holte's proposal was rejected. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

6 items (1 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7917937

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 3 Entities related to this resource.

Lever Brothers Company

http://n2t.net/ark:/99166/w60g7knv (corporateBody)

Holte, Clarence L., 1909-1993

http://n2t.net/ark:/99166/w6db892n (person)

Resident of Harlem, N.Y, advertising executive, and bibliofile From the description of Clarence Holte advertising portfolio, 1944 and undated. (Duke University Library). WorldCat record id: 646844798 Clarence Holte, was a resident of Harlem, N.Y., an advertising executive with Batten, Barton, Durstine and Osbourne, Ind., and a bibliofile. He specialized in marketing to African Americans. From the guide to the Clarence Holte advertising portfolio, 1944 and undated...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)